Welcome to my Northeast Florida real estate blog — your local hub for everything St. Augustine and Jacksonville. I’m Neal Brown, a REALTOR®, Veteran, and Investor with iHeart Realty.
Here, I share neighborhood news, buyer and seller tips, market updates, and community stories that help you make smarter real estate decisions. Whether you’re buying, selling, investing, or relocating, you’ll find hyper-local insights to guide your next move.
🎷 The Historic Lincolnville Festival Returns to St. Augustine – November 7–9, 2025
🎷 The Historic Lincolnville Festival returns to St. Augustine November 7–9, 2025! Enjoy three days of live jazz, food, and family fun as one of Florida’s most historic neighborhoods comes alive with culture, music, and community pride.
🎃 Boo on the Avenue: Downtown Palatka Brings the Halloween Spirit to Life
Downtown Palatka is bringing Halloween to life with Boo on the Avenue! 🎃 Tomorrow from 3–5:30 PM, St. Johns Avenue turns into a family-friendly trick-or-treat trail filled with candy, costumes, and community spirit. Local shops — including iHeart Realty’s Palatka office — are joining in to make this a fun, walkable event for families across Northeast Florida.
🚗 A Brand-New Road Opens in St. Johns County: County Road 2209
St. Johns County just opened County Road 2209 — a brand-new four-lane connector linking Silverleaf Parkway and International Golf Parkway. This new road eases traffic, improves access, and sets the stage for continued growth and rising property values across northern St. Johns County.
🏡 Iron Branch: St. Augustine’s Newest Luxury Community with Room to Breathe
Discover Iron Branch, St. Augustine’s newest luxury community by Toll Brothers — featuring 1.5-acre homesites, modern coastal designs, and a 14-acre lake at its heart. Tucked in scenic St. Johns County and zoned for top-rated schools, Iron Branch offers the perfect mix of space, privacy, and upscale living just minutes from beaches and downtown.
The Purple Olive Levels Up: St. Augustine’s Beloved Restaurant Opens at a New Location 🍷
St. Augustine’s beloved Purple Olive is opening a brand-new home on Anastasia Boulevard this Friday at 4 PM! After nearly 20 years in their old spot, Chef Peter Kenney and his team are bringing the same creative coastal flavors to a stunning new space — complete with a full-service bar and elevated island vibe.
🏗️ $5 Million Road Upgrade Coming to St. Johns County - World Golf Village
A new townhome development near International Golf Parkway is funding $5 million in road improvements — a major win for St. Johns County traffic, homeowners, and future buyers.