Sunset over the ocean with a wooden walkway leading to the beach and grassy dunes in the foreground. Overlaid text reads 'Northeast Florida Real Estate Blog' and 'Neal Brown Realtor'.

Welcome to my Northeast Florida real estate blog — your local hub for everything St. Augustine and Jacksonville. I’m Neal Brown, a REALTOR®, Veteran, and Investor with iHeart Realty.

Here, I share neighborhood news, buyer and seller tips, market updates, and community stories that help you make smarter real estate decisions. Whether you’re buying, selling, investing, or relocating, you’ll find hyper-local insights to guide your next move.

Neal Brown 10/30/25 Neal Brown 10/30/25

🎃 Boo on the Avenue: Downtown Palatka Brings the Halloween Spirit to Life

Downtown Palatka is bringing Halloween to life with Boo on the Avenue! 🎃 Tomorrow from 3–5:30 PM, St. Johns Avenue turns into a family-friendly trick-or-treat trail filled with candy, costumes, and community spirit. Local shops — including iHeart Realty’s Palatka office — are joining in to make this a fun, walkable event for families across Northeast Florida.